The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

At Adobe Summit, Coca-Cola CEO James Quincey ... incredibly effective at noticing AI that’s not actually a human. While Quincey believes gen AI will get to the point where it can produce people that ...

With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past. It has been less ...

Generative AI will play a crucial role in Coca-Cola leading this change ... AI analyzing data in real time and automatically generating necessary images will increase both the speed and efficiency ...

celebrating the pure magic that happens when people connect. It’s not just about likes and shares — we’re talking real-world moments, amplified,” said Islam ElDessouky, global vice president of ...

“One key data point that came up is that 72% of Gen Zers are really aspiring to make real connections ... and AI tools, personalized campaigns just feel a lot less novel. Coca-Cola itself ...