The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...

While some hail AI as a breakthrough ... But this time, Coca-Cola’s commercial promising “real magic” wasn’t assembled on a set or a soundstage. Instead, it was conjured into existence ...

from the successes of its “Create Real Magic” platform to the contentious response to last year’s Christmas campaign. During it all, Pratik Thakar has been leading the way as the global vice president ...

To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...

“The iconic Share a Coke is back and supercharged at a global level, celebrating the pure magic that happens when people connect,” Islam ElDessouky, Global VP, Creative at Coca ...

With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past. It has been less ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

At Adobe Summit, Coca-Cola CEO James Quincey ... incredibly effective at noticing AI that’s not actually a human. While Quincey believes gen AI will get to the point where it can produce people that ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its limitations, especially when it comes to recreating realistic human ...