Coca-Cola, the global giant known for its iconic red and white branding, has become a household name with its distinctive ...

Ogilvy says the creative team used mechanical presses and vacuums to physically crush cans and capture the real distortions to the historic Coca-Cola script logo design that resulted. Thus ...

It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature of the Olympics logo at the time, whilst heroing the white of the iconic ... pieces of brand design ...