Coca-Cola’s CEO didn’t drink a Coke at his first staff meeting—here’s why
For his first meeting with Coca-Cola employees as the CEO, Quincey made two bold decisions: He didn't wear a suit and the ...
Food & Wine1mon
Coca-Cola Bets Big on Gut Health With Its Own Line of Prebiotic Sodas
Prebiotic sodas are all the rage, and the Coca-Cola company is finally getting in on the action. On Tuesday, Coca-Cola announced that it's expanding its beverage lineup with its all-new Simply Pop ...
CNN1mon
Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop, a prebiotic ...
Marketing Dive1mon
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive. The new beverage line comes as the marketer ...
CBC.ca29d
From Coca-Cola to local Canadian brewers, the prebiotic soda industry is booming. Here's why
Coca Cola is introducing a line of prebiotic sodas, marking the legacy beverage brand's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further ...