How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Two years later, Coca-Cola's iconic red logo is still easily found in supermarkets ... Russia passed a law allowing branded ...

Coca-Cola trademark brand director Kate Carpenter told Business Insider. "We had not touched our flavors from an innovation standpoint point — or really a messaging or marketing standpoint ...

11. What remedies are there for trademark infringement or dilution? Trademarks make it easier for consumers to quickly identify the source of a given good. Instead of reading the fine print on a can ...