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Coca-Cola Share A Coke returns to add a new chapter to the brand’s storytelling
Coca-Cola brings back Share a Coke with both in-person and digital components. Focusing on positive messaging, the beverage ...
Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
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Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
Coca-Cola’s annual holiday commercial has dropped, but many consumers and artists aren’t thrilled with its artificial-intelligence production. Coca-Cola launched its holiday commercial ...
Yahoo28d
Outraged fans call out Coca-Cola after noticing glaring issue with new ad: 'How ... lazy can one of the biggest companies in the world be?'
This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...
Warc4y
Coca-Cola cuts ad budgets by a third, spends less than PepsiCo
The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.