The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

From the icon Mean Joe Green commercial to the polar bears ... Whether it is the vibrant red color to the signature font, there is no mistaking the Coca-Cola brand. Beyond the imagery, Coca ...

In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

And finally, all national, and then global, advertising contained variations of "Drink Coca-Cola/Delicious and refreshing" and fit into a standardized design style. 7. It adopted a franchise model.

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...