The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

From the icon Mean Joe Green commercial to the polar bears ... Whether it is the vibrant red color to the signature font, there is no mistaking the Coca-Cola brand. Beyond the imagery, Coca ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...