Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

PepsiCo shares are trading at 18 times this year's expected earnings, compared to Coca-Cola's forward price-to-earnings (P/E) of 24. You see a similar valuation gap in terms of sales, with Pepsi ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

For decades, the cola wars played out in Super Bowl commercials and fast food soda fountains, in taste tests and vending machine allegiances. Coke was classic, Pepsi was cool — and both were ...

Coca-Cola is the undisputed leader of the global beverages market, but what would happen if its arch rival, Pepsi, gets a hold of Coca-Cola’s trade secrets? The closest we got to finding an ...