Coca-Cola plans to tell people in London how happy they are this summer with the launch of a "Happiness Meter" across 300 digital billboards ... brand separately, to advertising the entire range ...
The campaign will be supported through a nationwide advertising and marketing campaign ... interactive/digital billboards and experiential activations. International strategy Coca-Cola is also using ...
The campaign also includes social engagement, with anyone using the campaign hashtag, #ShareaCoke, to share stories and photos having the chance to be featured on Coca-Cola billboards in their area.
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