Enhancing fan engagement by combining football experiences with music-related events. Blessd, originally from Medellín, Colombia, is one of the most influential stars in Latin music. His album Si ...

The Colombian hit 30 in 2018-19 and 29 the following ... a similarity in styles with the former fans’ favourite makes them inevitable. Also aged 21 when he first walked through the door at ...

“This is an incredible opportunity to enhance the club’s growth in every aspect and to become an integral part of Colombian football. We are privileged to collaborate with an outstanding group ...

The club's strategy includes strengthening its youth academy and scouting programs in Colombia and Latin ... between music and football, and enhancing fan experiences with events that blend ...