From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

CLEVELAND, Ohio – Breweries often promote the refreshment that reportedly comes from drinking their beer. It’s been a buzz word for Coors Light for years. This month, a full-page newspaper ad ...

It was in 1978 that Coors started brewing up "The Silver Bullet," Coors Light, taking on Miller Lite which had been around ...

The brand first turned it into a literal case of beer with limited-time packaging called “Mondays Light.” It also unveiled a ...

The unexpected product release is part of a series of the brand's marketing strategy surrounding the 2025 Super Bowl.

Sales of Coors Light surged in 2023 following the Bud Light debacle but has since softened amid a broader weakness in beer sales as Americans cut back their spending. Coors Light attracted ...

To combat post-football fatigue, Coors Light is changing its ... Locally brewed and founded in Golden, beer fans can purchase a 12-pack of “Mondays Light” in honor of one of the most dreaded ...