Adweek on MSN9h
Coors Light Uses AI to Give Baseball Fans Free Beer for Bad Sight Lines
Coors Light kicks off an MLB-centric stunt for home opening games, giving beer for bad sight lines at the ballpark.
Marketing Dive4y
Coors Light campaign taps SMS, 2D bar codes
The Coors Light beer brand is overflowing with mobile tactics to enhance its 2009 Mystery Mansion promotion. The contest will give 50 entrants a chance to win a week-long vacation to the Coors Light ...