At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” Marcelo Pascoa, the vice president of marketing at Coors Light, s ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

Coors Light is taking its Super Bowl preparation to the next level with an all-new product not designed for drinking, but to help with your skin. After revealing their new limited-edition Mondays ...

Coors Light and Mischief @ No Fixed Address discuss the journey from an intentional typo to a sloth-filled ad and 1.8 million ...

There’s nothing like enjoying a refreshing beverage of your choice after a long day. But what if we told you you could start your day with a refreshing beverage—but not in the way you would think. No, ...

The brand first turned it into a literal case of beer with limited-time packaging called “Mondays Light.” It also unveiled a ...

The ad’s climax shows a sloth transforming into a human upon receiving a 12-pack of Coors Light, packaged in the brand’s ...

It’s been a buzz word for Coors Light for years ... the brewery’s response “was swift and cold as, uh, arctic ice.” “It was an intentional spelling of the word arctic.

Coors Light announced its Super Bowl campaign on Monday, titled "Case of the Mondays" and sloths — as in the adorable, ...

Coors Light now has a literal case of the Mondays. The Molson Coors Beverage Co. announced this week that Coors Light will be repackaged as "Mondays Light" for a limited time. Coors Light seems to ...