Present the token on Page 4 to a participating newsagent or IGA supermarket with $2.70 for your copy of The Cow Tripped Over the Moon, the latest of 15 Great Australian Storybooks to collect.

When [Ash] heard his 3-year old son sing “hey diddle diddle, the cat and the fiddle…”, he immediately thought of building a cow jumping over the moon scarecrow.

Cow would have a mass of between 400 and 800 pounds. A 100-foot-tall, 120-ton rocket would boost it to a speed of 23,827 miles per hour on a path toward the moon.

For Cow Week, NPR's Wade Goodwyn blows the lid off of a children's nursery rhyme. He talks to Modern Farmer correspondent Tyler LeBlanc about whether a cow could jump over the moon.