a festival attendee who sported a cowboy hat with the New York Yankees logo ironed on the front, summarized the phenomenon: “Everybody wants to look like a cowboy.” The scope of the trend ...

This isn’t Beyoncé’s first rodeo — or the first time you can get one of her hats Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 ...