What does it mean to be your customers' "first choice" and why does it matter? Customers buy products or services to solve their problems and they have more choices than ever about where to go and ...

The new HPE KVM hypervisor virtualization capability provides customers and partners with a “choice” in the virtualization market, said Russo. “We have a new OEM agreement for those ...

ByRace.com, a customer-driven search platform designed to  empower individuals and communities, today announced the launch of its global website for people who  want to spend their money with vendors ...

Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. Competing Against Luck: The Story of Innovation and Customer Choice. New York: Harper Business ...