The "very demure, very mindful" meme is a perfect example of how social media trends can take us by surprise. At one moment, ...

The brewing copyright spat has forced an interesting question to the fore: Can a person claim ownership of a meme? Here’s ...

“We’re currently seeing an uptick in the number of searches for ‘demure’ on the By Rotation app, as well as use of the #verydemure and #demure hashtags,” she tells Refinery29.

But the rise of "demure" is not an isolated incident. The internet —TikTok in particular — has a habit of plucking words from obscurity, turning them into memes, and then overusing them to the ...