While brain rot is a real and pressing concern in our digital age, it is not an inevitable outcome. By approaching technology ...

memes, and short-form videos. Doomscrolling, or the act of endlessly scrolling through often negative or trivial content, plays a significant role in brain rot. Behavioral neuroscientist Dr. Kyra ...

As I observed in a column last year, the 2024 election was characterized online by its brain-rot memes, nonsensical collisions of imagery that produced a lot of noise but little coherent impact.