Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such as Miami's Art Basel, he's had two commercials for Book 1s over the past year.

Booker has now recorded the seventh most 40-point performances amongst shooting guards in league history - trailing only Michael Jordan, Kobe Bryant, James Harden, Allen Iverson, Tracy McGrady, and George Gervin - per the Suns official X account.