Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

None of the Suns' "Big Three" players will suit up Sunday, as Bradley Beal (rest) and Kevin Durant (ankle) are also out. Despite the team's overall struggles and the disappointment of being out of the playoffs,