Of the six billion emoji that are sent globally every day, around 70% are emotion based – for example, smiley face, love hearts. A smaller proportion of the emoji sent are sad expressions.

the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, ...

“That’s not at all surprising once you understand how these different smiley faces work ... we use a heart or the “face with tears of joy” 😂 emoji, the feelings we yearn for in ...