Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Some 76% of respondents say they've integrated or plan to integrate email into their direct mail strategy. About the research: The 2024 Direct Mail Marketing Benchmark Report was based on data from a ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune ...

At-Home Connect ™ by Quad Aims to Make Direct Mail as Easy and Effective as Email SUSSEX, Wis., Jan. 16, 2025 /PRNewswire/ -- Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company that ...

Traditionally, the direct marketing format—such as a direct mail letter or self-mailer—is dependent on the industry and campaign goals (although agencies have been known to "push the envelope" and ...

“Also, it helps to use mail tracking when you are integrating email and digital advertising ... As more marketers build direct marketing campaigns that allow for the collection of zero-party ...