Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: direct mail. While digital marketing offers undeniable advantages, direct mail's ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Do any of those pain points sound familiar to you? There are five keys to making a relevance-centered approach a reality in your direct digital marketing (e.g., email, website, mobile, etc.) programs.

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

Developments in information technology, shifting cost structures and improvements in understanding of the role of direct marketing advertising have all contributed to the increased popularity of ...

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...