Diageo, the manufacturer of Don Julio Tequila and Smirnoff Vodka, has launched the on-trade trial of a 90% paper-based bottle for Johnnie Walker Black Label. Starting today (25 September), the ...

The contrasting holographic "194구" label melds Peggy's signature branding with Don Julio's recognizable iconography. With its sleek reflective finish, the elevated chrome cap adds a refined ...

Released today, the Don Julio 194구 is a limited-edition bottle ... “구,” replacing the number two on the label. Nods to music and the DJ’s “eclectic sense of street style” abound ...