As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Instead of fading away, kirana stores are embracing ecommerce channels ... quick commerce platforms. Retail’s future lies in collaboration, where traditional and modern retail formats work ...

For years, traditional retailers took a drubbing at the hands of ecommerce pure-plays as online ... group vice president of commerce strategy at Razorfish. “Nordstrom, Walmart and many others ...

As brands navigate shifting expectations around engagement, measurability, and personalization, traditional metrics like views and completion rates are no longer enough to drive real value. E-commerce ...

AI is no longer optional in e-commerce. It is the engine powering personalized experiences, dynamic pricing, and data-driven growth for merchants big and small. Discover why a professional ...