Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

The social media users of today have gotten savvier. They know that brands are producing promotional content: 86% of the people are confident in their ability to identify content as con-tent marketing ...

Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

Social media marketing is often more cost-effective with great exposure, though it requires ongoing maintenance and might have unintended negative feedback consequences. The power of SMM is driven ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

You'll leave these interactive sessions knowing how to read and understand critical metrics, gain insights about your audience, and focus your efforts on marketing that supports your business goals.

In the latest Five questions with feature, Sarah Trescott, cofounder of 6Mixx in North Canton, says "life is too short not to ...