Email is one of the most powerful media marketers have, and it's no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and one source reports a $44 ROI for ...

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other ...

EXAMPLE: “Employers should follow up with students after the fair.” “Follow-up” needs a hyphen when used as an adjective EXAMPLE: “Send a follow-up email to check in.” Double quotation marks (“like ...