Across the world, conservative women holding public office sport signature looks that meld ideology and strategic vision.

and the author of "The Psychology of Fashion." Lambert first created the conservative-girl trend as a spoof of a classic makeup tutorial. In an exaggerated, bubbly voice, Lambert takes the viewer ...

The fashion icon has been embracing her natural beauty during her public appearances ... I'm not trying to be the prettiest girl in the room. I feel like it's just freedom. It's a release ...

The 'clean girl' aesthetic is a fashion and beauty movement that celebrates understated elegance and refined minimalism. Here ...

There was a time when our favourite actresses or icons used to wear bold prints, vibrant colours and loud makeup. Now, it's ...