The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation, ...

A third person was enthusiastic, saying: "Perfect logo." While a fourth offered praise for brand consistency: "Coca Cola is a ...

The brand presents itself as multicultural and fun-loving and lures consumers ... where people from all over the world became familiar with the Coca-Cola logo, which appeared on everything from ...