Now, she’s taking a page out of Ben Affleck’s book and getting into the funny ads game. Similar to Aniston’s He’s Just Not That Into You co-star and his Boston buddies, the Murder Mystery ...

So, why be funny? There are, I’d say ... In a sense, this is humor as a response. In marketing, too, ads can work like this. Take the current Lynx Lower Body Spray ads: only ten seconds long ...