GM won the “Overall Loyalty to Manufacturer” award in the 2024 Annual Automotive Loyalty Awards operated by S&P Global Mobility, a competitive study of customer loyalty to automotive brands ...

It defines brand loyalty as when a household that owns a new vehicle purchases another vehicle of the same make, model, or manufacturer. GM won the award for “overall loyalty” to a ...

While GM won the award for overall loyalty to the manufacturer, Tesla won the award for overall loyalty to the make. Both companies are repeat winners, having bagged loyalty awards in 2023.

and its Chevrolet Equinox won the loyalty title for the small utility segment. GM has won the manufacturer award 21 times in the 29 years it has been presented. S&P said the awards are based on a ...

According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from ... Experian predicts that GM's overall market share will fall from 20 percent ...