Italian luxury fashion house Salvatore Ferragamoannounces Chinese actress Gao Yuanyuan as the brand’s ambassador for China and Southeast Asia Pacific on Friday.[Photo provided to chinadaily.com ...

and Gao Yuanyuan. These partnerships work by tapping into the aspirational desires of Chinese consumers who admire these celebrities and associate them with sophistication and trendsetting fashion.

The campaign will be officially rolled out in China later this month. Li joins Chinese actors Gao Yuanyuan and Wang Ziwen as the latest ambassadors of the brand in China. Longchamp has been ...