Some 30 million Americans sew, and their ages now trend younger — TikTok shares nearly 3 million posts with #sewing and ...

The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for daily use and 73% are interested in teaching a parent ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

Pink Palm Puff's pink beachy sweatshirts and "preppy" style have caught fire on TikTok and YouTube. Lily Balaisis founded the ...

Gen Alpha are more influential than any other tween generation. Even though Gen Alphas have a few years before becoming full-fledged consumers themselves, their purchasing power and sway in the ...

“The insecurities contribute to tweens and teens seeking beauty remedies ... and early exposure to social media means that Gen Alpha tends to be more image-conscious than older generations ...

With more teens and tweens interested in skincare nowadays, beauty editor Lauren Ezekiel outlines the only products ...

One-third of Gen Alpha tweens have more than three beauty products for daily use and 73% are interested in teaching a parent about skin care, according to the report. “Gen Alpha: A cohort of ...

"Gen Alpha: A cohort of influential tweens" unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands NEW YORK, March 19 ...