This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

In current teen slang, 'beta' sometimes means a weak person. But that doesn't mean parents of Generation Beta kids should ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

Move over, Dave and Buster’s. Tweens are now having their birthday parties at beauty brand stores like Sephora and Ulta. It’s ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

A pediatric dermatologist calls out cosmetics retailers for aggressive marketing of products that may harm the skin of ...

Who will you be today? Evereden, the leading brand in clean skincare for all ages, is expanding into fragrance with the launch of Fragrance Mists—a first-of-its-kind collection designed for teens, ...