In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

The cohort puts a heavy emphasis on beauty products, regardless of gender. One-third of Gen Alpha tweens have more than three beauty products for daily use and 73% are interested in teaching a parent ...

There’s actually no universal convention for naming generations. There is only this man, his competitors, and the galaxy of money that’s at stake.

Generation Alpha is starting their dating journeys and they're doing it in the most 21st-century way possible.

Gen Alpha are more influential than any other tween generation. Even though Gen Alphas have a few years before becoming full-fledged consumers themselves, their purchasing power and sway in the ...

With more teens and tweens interested in skincare nowadays, beauty editor Lauren Ezekiel outlines the only products ...

Pink Palm Puff's pink beachy sweatshirts and "preppy" style have caught fire on TikTok and YouTube. Lily Balaisis founded the ...

One-third of Gen Alpha tweens have more than three beauty products for daily use and 73% are interested in teaching a parent about skin care, according to the report. “Gen Alpha: A cohort of ...

"Gen Alpha: A cohort of influential tweens" unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands NEW YORK, March 19 ...