Schlamme: In one episode Danny Concannon brought C.J. a goldfish, because he heard she likes them and she says, "No, I meant the crackers ... to put something in the fish bowl that was ...

It got kid kids to love us. That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture! Undifferentiated RTBs!— we made every decision in the journey ...