Goldfish sold Old Bay-flavored crackers for a limited period, so the combo is nothing new. But you can't just walk into the store and buy them anytime you like, and that's unfortunate. Luckily ...

It got kid kids to love us. That's because despite the obstacles Goldfish crackers faced—plateaued penetration! Portfolio architecture! Undifferentiated RTBs!— we made every decision in the journey ...