Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July.

Said Gucci CEO Stefano Cantino in the statement, “I have always admired Demna's creative approach, that is both unique and powerful. His ability to honor the iconic legacy of a brand while embracing a modern sensibility is extraordinary.”

On Thursday, Gucci announced that Demna Gvasalia will be taking on the role of artistic director. The Georgian fashion designer, who goes by the professional name Demna, previously held the title of creative director at Balenciaga since 2015, carving out a much-debated tenure at the Spanish house.

Demna is Gucci 's new artistic director. The house confirmed today that the Georgia-born designer will leave his current post at Balenciaga (also owned by Kering) to join Gucci in early July 2025. 'I am truly excited to join the Gucci family,