Urban Decay's 24/7 Lip Liner is just about the longest-lasting option on the market. The creamy gel formula has thousands of ...

NBC Select SEO editor Nikki Brown agrees: “It’s not too thick or thin; it feels really nourishing and the texture is smooth,” she says. The lip balm has a combination of seed oils ...

And like we said, shoppers love the Revlon Ultra HD Matte Lipcolor. See some reviews below: One shopper said, "I bought for my wedding day lip color, the texture is so creamy it was easy to apply ...