Changing up the color of your hair is a surefire way to feel like a new version of yourself. However, if you constantly dye your hair lighter with bleach, it may cause dryness, damage, and split ends.

This is perhaps why Bleach London’s range of at-home products is so comprehensively thought-out when it comes to formulations. This includes its latest launch, which might just be its smartest to date ...

In general, the lighter your natural hair color ... polished look—no pun intended,” she says. “Without it, you'll end up with yellow hair that looks like a 'bleach and tone gone wrong.'” ...