The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.

Liberty Interactive LLC, which is chaired by John Malone, created and spun off The QVC Group after acquiring HSN, formerly the Home Shopping Network, in 2017. Need a break? Play the USA TODAY ...

As mobile plays a greater role in shopping, home shopping networks like HSN and QVC are refining every touch point to keep customers engaged and give them a seamless cross-channel experience.