Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

The digital landscape continues to evolve at a breakneck pace, making social media one of the most powerful tools in any ...

Successful ad campaigns include Nike’s “Just do it,” or “Got Milk ... mobile devices, and social media platforms. Digital marketing is a broad field, including attracting customers ...

The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a ...