Despite its name, the term "bitter" doesn't mean that a brew is overly hoppy and astringent, says columnist George Lenker.

I just feel like beer commercials are always just iconically ... it's just it's fun to think about different ideas,” he said. “I'm a big idea guy, not a big execution guy.

Guy can’t help but express his approval: “I like the hoppiness; you get a little bit of heat in there, a little bit of sweet.” Next up is the Beer Barbecue Sauce, another essential component.