From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. The post ...

New York, NY, April 15, 2025 (GLOBE NEWSWIRE) -- Today, BBB National Programs launches its podcast, "Beyond the Influence," a new series that delves into the world of influencer marketing, exploring ...

This post is about another three letter organization who likes to scroll to confirm advertiser and influencer compliance with the FTC’s now very well-known Endorsement Guides. If You Don’t ...

Subsequently, this makes it challenging to understand how valuable your investment in influencer partnerships is. According to eMarketer, 73% of brands will operate influencer programs in 2022 ...

She also manages celebrity and influencer endorsement deals and partners with clients to enforce their intellectual property rights. Her practice involves defending against intellectual property ...

This is NAD’s third decision on influencer campaigns in as many months. Each decision demonstrates that NAD is taking a very strict approach to the Endorsement Guides, including when the Guides ...