The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

As influencer marketing spending approaches ... it’s about spending smarter. The traditional marketing funnel has been transformed by the creator economy, and yet the “Wild West” era of ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Spending on influencer marketing in the U.S. is forecast by eMarketer to climb ... featured a segmented upper-funnel media buy, one targeted at Gen Z. The ads, which promoted perks like no flight ...

Explore the darker side of influencer marketing and its impact on consumer well-being and mental health in today's digital ...

The HiveMinds Ecommerce Conclave 2025 brought together some of the brightest minds in the industry for a thought-provoking ...

With Social Listening and Affiliate Hub, brands can cut through the noise, get a full-funnel view of how influencer and affiliate marketing drive business growth, and have full control over every ...

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...