Al Masaood Group’s Marwah Eltom explains how to do automotive influencer marketing in a smarter and more data-driven era.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Spending on influencer marketing in the U.S. is forecast by eMarketer to climb ... featured a segmented upper-funnel media buy, one targeted at Gen Z. The ads, which promoted perks like no flight ...

The HiveMinds Ecommerce Conclave 2025 brought together some of the brightest minds in the industry for a thought-provoking ...

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...