Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a ...

SearchGPT is a conversational tool, which means you can have a conversation with it, allowing you to ask follow-up questions or refine what you're looking for instead of starting over with a new ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

Oliver Eardley, principal marketing consultant at Add People, explores how law firms can improve the performance of their websites – and the essential elements that are often missing.

(Bloomberg) -- AppLovin Corp. has hired a law firm to investigate short sellers’ allegations that the mobile advertising company is fraudulently juicing ad performance numbers on its platform. The ...