Through either hyperbole or debasing the meaning of the term, the president's actions has put a spotlight on gratis legal ...

Local SEO offers law firms a high return on investment by building lasting digital equity. Unlike traditional ads or paid ...

Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email ...

The question now is how other firms can adapt without compromising their principles—and whether there is space to carve out a ...

Oliver Eardley, principal marketing consultant at Add People, explores how law firms can improve the performance of their websites – and the essential elements that are often missing.

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...