Local SEO offers law firms a high return on investment by building lasting digital equity. Unlike traditional ads or paid search, which stop working when you stop paying, local SEO maintains ...

Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a ...

SearchGPT is a conversational AI that allows users to speak naturally to it and refine their request through follow-up ...

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

The question now is how other firms can adapt without compromising their principles—and whether there is space to carve out a ...

Oliver Eardley, principal marketing consultant at Add People, explores how law firms can improve the performance of their websites – and the essential elements that are often missing.

Davidson Kempner Capital Management was identified as the funder behind patent cases against Amazon’s Audible Inc. last month ...