One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

For the first time since the 2012-13 season, a player other than Steph Curry or LeBron James had the best-selling NBA jersey ...

Luka Doncic transformed the Los Angeles Lakers from a solid playoff team into a legitimate title contender and the team ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.