In the book The Lean Startup, Eric Ries explains how startups ... They are the ones who got the User Empathy Map spot on, right from the get go. An Empathy Map encourages us to see, hear, think ...
Eisenmann, Thomas, Eric Ries, and Sarah Dillard. "Hypothesis-Driven Entrepreneurship: The Lean Startup." Harvard Business School Background Note 812-095, December 2011. (Revised July 2013.) ...
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