A Taylor Swift endorsement is a good bet for a brand. An exclusive Taylor Swift concert on a brand’s behalf is an even better ...

Live commerce is no longer new or revolutionary in Thailand, having entered the market in 2016. However, AI-powered live commerce is still in its infancy here. In contrast, China has fully embraced AI ...

The rise of live e-commerce, often referred to as social commerce or live-stream shopping, marks a shift in consumer behavior ...

Companies that invest in AI technologies early on may not only gain a competitive advantage, but they may also actively shape ...

With social-commerce growth expected to boom over the next year, creators are becoming even more integral to brands' strategic investments in live-stream shopping and social media shopping ...